Do you ever feel like all new clothes look the same, carbon copies of what everyone else is wearing? In an age when we're overwhelmed clothes made in a flash from inferior fabrics to catch on to new trends, Rich is a welcome and refreshing change. Rich clothing is dedicated to making fashionable yet timeless clothing, so you can be in style this season but wear the garment for many years to come.

Step into the world of Rich and you will feel the passion for clothing. There's certainly no hushed quiet in the offices, it's full of debate, talking, perusing fabrics, checking out and comparing prototypes and samples. It's all about creative collaboration to come up with a original and inspirational range. Another point of difference is that the people behind the label, directors Carmel and Sandra Cotroneo, are committed to making all the clothes in Melbourne. While many other labels are tempted off shore by the appeal of cheap mass production, Rich prefers to maintain quality and excellence, and support Australian industry.

There's no doubt that quality is paramount - graphics are designed and printed in-house, hand-printed silks are sourced from India. They regularly travel to Europe to source the Italian fabrics used in the clothes. Raffaele says the Italian fabric and European styling set the tone for and helps to inspire the designs although they are modified to suit the urban Australian lifestyle.

Check out Rich clothing if you're a fashion conscious style queen (of any age) who appreciates attention to detail and quality garments. You won't be disappointed.